Brand-owner advice: Keynotes at Kinaxis conference advocate aligning demand-SCM with business strategies

The need for integrating demand and supply management is overwhelmingly supported by results of a survey completed by Kinaxis user conference attendees, as is incorporating collaborative insight and human judgment into supply chain processes. Industry leaders offered up case examples of processes in action.


Kinaxis —provider of the on-demand RapidResponse service that gives multi-enterprise manufacturers collaborative and integrated demand-supply planning, monitoring, and response capabilities—recently held its annual user conference, Kinexions '08 , in Chicago.
Attendees of the two-day event included some of the world’s largest brand owners and manufacturers, with collective revenue totaling more than $537 billion.
The keynote speakers for the event included Shoshanah Cohen, director of PRTM ’s Global Supply Chain Innovation practice, and Larry Lapide, Ph.D, director of demand management at Massachusetts Institute of Technology ’s Center for Transportation and Logistics (CTL), and research director for the Demand Management Solutions Group —of which Kinaxis is a member.
Their respective keynote addresses identified demand and supply chain management as a competitive advantage and corporate business strategy enabler, with remarks underscoring the need for companies to improve collaboration between demand and supply-side management, as well as use supply chain management to further strategic corporate goals. ( Review the video of Lapide talking about the industry.)
Kinaxis customers shared best practices on leveraging RapidResponse as a single solution that could solve a multitude of their diverse supply chain management challenges. Case study presentations were offered by a select group of market leaders: EMC , John Deere , Qualcomm , Raytheon , and Teradyne .
For its users, RapidResponse is serving as a platform for continuous demand-supply alignment, enabling them to replace inefficient legacy supply chain planning systems, ad hoc processes, and multiple spreadsheets. Companies are focused on leveraging RapidResponse to support action on multiple fronts to, as one user phrases it, continually promote “more users–more uses–more value.”
Throughout the conference, the need for integrating demand and supply management was a prevalent theme, and was overwhelmingly supported by the results of a survey completed by attendees, whereby 63 percent of respondents rated the importance of integrating planning, monitoring, and response within their organization as “extremely important”. Incorporating collaborative insight and human judgment into supply chain processes also was heavily emphasized and reinforced by survey results, with 90 percent of respondents rating its value as “important” or “extremely important.”
Learn more about the event highlights and related discussions at the Kinaxis blog .

No comments
The Engineers' Choice Awards highlight some of the best new control, instrumentation and automation products as chosen by...
The System Integrator Giants program lists the top 100 system integrators among companies listed in CFE Media's Global System Integrator Database.
The Engineering Leaders Under 40 program identifies and gives recognition to young engineers who...
This eGuide illustrates solutions, applications and benefits of machine vision systems.
Learn how to increase device reliability in harsh environments and decrease unplanned system downtime.
This eGuide contains a series of articles and videos that considers theoretical and practical; immediate needs and a look into the future.
Make Big Data and Industrial Internet of Things work for you, 2017 Engineers' Choice Finalists, Avoid control design pitfalls, Managing IIoT processes
Engineering Leaders Under 40; System integration improving packaging operation; Process sensing; PID velocity; Cybersecurity and functional safety
Mobile HMI; PID tuning tips; Mechatronics; Intelligent project management; Cybersecurity in Russia; Engineering education; Road to IANA
This article collection contains several articles on the Industrial Internet of Things (IIoT) and how it is transforming manufacturing.

Find and connect with the most suitable service provider for your unique application. Start searching the Global System Integrator Database Now!

SCADA at the junction, Managing risk through maintenance, Moving at the speed of data
Flexible offshore fire protection; Big Data's impact on operations; Bridging the skills gap; Identifying security risks
The digital oilfield: Utilizing Big Data can yield big savings; Virtualization a real solution; Tracking SIS performance
click me