Mobile cobots deliver savings for cosmetics company
Coty is a worldwide cosmetics company behind such well-known brands as Sally Hansen, Rimmel and CoverGirl. At the company’s factory in Maryland, eight Universal Robots on four mobile carts now automate the picking and packing of products at the powder presses. See video.
Learning Objectives
- Discover how cobots mounted on mobile carts enabled faster changeover in a high-mix cosmetics application.
- Learn about the advantages of cobots over traditional industrial robots in achieving flexibility, ease-of-use and cost-effectiveness.
- Understand how collaboration between end-users, vendors and system integrators
Cobot Insights
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Coty, a worldwide cosmetics company, was struggling to design a robotic system that was mobile enough to meet its needs while remaining cost-effective.
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Set-up time and changeovers were key challenges to overcome in the company’s application. To solve this, Coty was able to mount cobots on each of four mobile carts that can be rolled from one press to another.
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For this collaborative automation project, Coty is projected to save half a million dollars annually going forward.
For Paul Baublitz, project manager at Coty Cosmetics, the issue was clear: “We currently have twelve presses, and the challenge with automation is always how do you—in a cost-effective manner—automate such a large operation?”
Baublitz had multiple reasons for automating, including meeting the company’s drive for increased efficiency as well as addressing the repetitive nature of the task, which was not ergonomically friendly for human operators. This was a task Coty had previously looked into automating, but found that the technology available at the time wasn’t up to the complexity of the application.
Flexible collaborative robots step up where traditional robots can’t
Recently, Baublitz brought the problem to Chris Sydorko, owner of the integration firm Sydorko Automation, who says, “The challenge for me was to try to determine how I could build a robotic system that was mobile enough to meet their automation needs while still being cost-effective enough to meet their budgetary needs.” Traditional industrial robots are not easily moved around due to safety regulations, which meant that Coty would have to permanently place a robot at each of the 12 presses. This was not within budget, so Sydorko looked to collaborative automation for the solution.
Mobile collaborative robots support fast changeovers for wide product mix
The application involves picking up “godets”—metal pans containing powder cosmetics products—and placing them on trays packaged in boxes and sent to a different department for final processing. In the presses, powder is pushed into the godets, which then travel under a 3D profiler head for surface inspection and to measure the volume of powder in the pan. If the godets pass inspection, a collaborative robot (cobot) picks them up in groups of two or four, depending on the product, and places them on a tray. When the tray is full, another cobot picks the tray up and moves it to one of five case locations and places the tray in the case. The cobot then moves to where empty trays are stored, picks up a tray and places it back in the tray staging area, waiting for the next one to drop in front of the first cobot while it’s loading.
The cobot-based carts currently run up to ten different product “recipes” for different godet shapes, which can range from round to square or rectangular, as well as various thicknesses and weights, and which can come out of the presses one or two at a time. The carts are designed for up to 20 recipes, so there’s still availability for Coty to double its recipe list before requiring additional support to add capacity.
Set-up time and changeovers were key challenges to overcome in the application. Coty was able to mount cobots on each of four mobile carts that can be rolled from one press to another. Baublitz said, “It is much more cost-effective than having twelve different stations with robots at them. It made a project go from not being possible from a financial standpoint to being possible. Having them mobile was critical to making the project go forward.”
Set-up time for the mobile cobots is typically just 15 to 30 minutes to unplug, move and set up the cobots at a new press. Two of the carts support presses that produce high-volume products, so will rarely move. The other two carts move every day, typically once every three shifts.

While some workers at Coty Cosmetics were initially fearful of robots taking over part of their jobs, they are now very appreciative of their new cobot colleagues as they take over several tedious tasks such as doing the quality inspection of each godet. “Now there’s a computer doing all of that work,” says Paul Baublitz, project manager at Coty Cosmetics. “If you see something that needs to be improved, you can immediately react.” Courtesy: Universal Robots
Fast ROI, improved work environment and improved quality
While there can be many benefits to an automation project, one of the top expectations is usually a financial advantage. For this collaborative automation project, Coty is projected to save half a million dollars annually going forward. That’s a significant return on investment, but Coty has seen other benefits as well.
The area where the robots work is dusty and noisy, with heavy vibration from the large presses. Now that the robots are working next to these sources, Coty is able to move employees farther away from this environment and redeploy them to less repetitive and more interesting tasks.
Baublitz said, “Once this project is fully completed and running three shifts, five days a week, with four carts, there are going to be thirteen fewer employees working in that area. That’s a significant change for the organization, with a lot of efficiency improvements, and the team’s very excited about that.”
Of course, everyone reacts differently to change. Even with the team’s excitement, some employees have been fearful of the changes. “We’ve had a spectrum of reactions, and one of the keys is just working with every individual, seeing what that person’s needs are and making sure that person is comfortable,” Baublitz said. “At this point in the project, everyone’s definitely getting more comfortable with the robots.”
Baublitz also points to new quality initiatives that the inspection system adds to the automated work cells. Previously, this was one of many tasks that operators performed. “Now there’s a computer doing all of that work,” Baublitz said. “If you see something that needs to be improved, you can immediately react. It’s a sustainable solution. From a quality standpoint, we’re excited about that change with this project.”
Safety despite high production speeds
Collaborative robots are designed for safe operation alongside human workers. However, during the development of the project the system integrator discovered that to meet required production rates, he needed to push the envelope of the robots’ speed and force outside of the collaborative range. To protect operators, the system integrator added safety features including lightweight plexiglass guarding and light curtains to integrate with the safety controller that communicates with the cobot controllers. These don’t inhibit the carts’ mobility, but if a worker opens a door or reaches through an active area, the robots immediately drop into a safe collaborative speed. Once the worker shuts the door or moves out of the light curtain, the robots resume their maximum speed.

Being able to place the cobots on four mobile carts that are moved around between 12 presses made the automation project at Coty Cosmetics possible. Had the company opted to go with traditional industrial robots, they would have needed a fixed robot at each of the 12 presses which was not within budget. Courtesy: Universal Robots
One of the best things about the collaborative robots, according to Sydorko, is getting the best of both worlds. “You can go as fast as you need to and make sure you can keep up production rates, but you can also be collaborative if that makes more sense, or if it needs to be collaborative at the time.” That could be a situation where an operator is setting up a press and needs to address a minor issue, such as a couple of extra godets going into a cell. “The operator can, with ease and safety, open up the door and just grab those godets out of there without ever having to stop the machine and interrupt production for such a minor incident,” Sydorko said.
He explains that people might ask why he chose a cobot rather than a high-speed traditional industrial robot. One of the key reasons is that traditional robots don’t run off a low-power source. “Right now, we’re running the carts off 110 volts,” he said. “We would have to use 240 or 480 V to run a traditional industrial robot. It gets a little challenging when you want to move carts with plugs that have 480-V connections on it. It just puts operators at higher risk.” The weight of a traditional high-speed robot was also a factor as well as the size of the control platforms.
Collaborative integration process leads to success
For any automation project, manufacturers need to analyze whether they have the required capabilities in-house or need to bring in an expert integrator to help design and set up the robotic system. Baublitz said, “On this project, due to the complexity of the design, it was clear early on that we needed to bring in an integrator to make this project happen, just due to the different geometries of the godets and all of the different trays that needed to be packed.” The vision system brought additional complexity that was outside of the internal team’s experience, so teaming up with a system integrator was a clear choice.
Now that the cobot-based system is set up, however, the Coty team is able to manage it internally. “If there’s ever any troubleshooting that’s needed, the integrator that we worked with is always a phone call away,” Baublitz said. “But at this point, we’ve been running with the carts for months and we’re comfortable enough that we can troubleshoot 99% of the issues in-house.”
According to Baublitz, the integration was a “truly collaborative process,” with training throughout the project and more intensive training towards the end. He explains, “From the beginning we worked closely with the integrator to make sure we had a design that worked for all of us, and then also that we were comfortable with the technology, and able to use that.”

Now that the mobile carts are set up, the Coty team is able to manage the cobot-system internally. “If there’s ever any troubleshooting that’s needed, the integrator is always a phone call away,” says Paul Baublitz, project manager at Coty Cosmetics. “But at this point, we’ve been running with the carts for months and we’re comfortable enough that we can troubleshoot 99% of the issues in-house.” Courtesy: Universal Robots.
Sydorko echoes the collaborative approach, describing 20 years of automation experience in working together as a team and respecting other team members’ expertise. He states, “These collaborative robots worked because we had a collaborative effort to get this project up and off the ground.”
Sydorko brought to the team his technical expertise on how to integrate the robotics and cameras and how to design the frames to meet the footprint requirements of the application. The technical team at Coty brought all their understanding of their product and production process and work flows, as well as the issues that they deal with on a daily basis.
About the project, Sydorko said, “There is no doubt in my mind that the reason it is successful the way it is today is because of the great relationship that Sydorko Automation and Coty had together.”
Edited by David Miller, Content Manager, Control Engineering, CFE Media and Technology, dmiller@cfemedia.com.
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Keywords: cobots, mobile robotics
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