North American face of Hannover Fair

Hannover, Germany – ‘The world’s largest industrial fair’ is the tag often associated with this annual technology extravaganza. The title well conveys Hannover Fair’s large physical size, but possibly not its full international scope. (Some statistics on size plus a description of the seven individual trade fairs that comprise this year’s event appears in February 15, 2002 , Daily News at www.controleng.com .)

Hannover Fair’s international flavor of is unmistakable. While its show management and the majority of participants are from the home country, many exhibitors and visitors come from outside Germany. Last year, around 40% of exhibitors and 28% of visitors were in the international category. Some 7,800 visitors came from the Americas.

Perennial presence, USA pavilions

With 110 companies and associations taking part in 2001, the U.S. will continue its strong perennial presence at Hannover Fair. A larger U.S. figure would result if parent companies’ country of origin were taken into account. This is because many of the larger U.S. companies have European divisions or subsidiaries that usually manage the exhibits. And show statistics are compiled based on the exhibit manager’s origin.

U.S. companies have a choice to exhibit on their own or take advantage of the various trade fair services provided to ‘group exhibits’ in one of the USA Pavilions. These pavilions are organized and managed by Hannover Fairs USA (HFUSA, Princeton, N.J.) – a subsidiary of Deutsche Messe AG, the organization that runs Hannover Fair.

In 2002, four USA Pavilions will be open, namely:

• MicroTechnology Exchange in Hall 6;

• Energy Exchange , Hall 13;

• Factory Automation in Hall 15; and

• Materials Handling Pavilion in Hall 26.

HFUSA is organizing the last mentioned pavilion for the Material Handling Industry of America (Charlotte, N.C. www.mhia.org ).

The following is a selected list of U.S. exhibitors at Hannover Fair 2002 in Control Engineering’s editorial coverage area. If you are at the Fair around April 15-20, pay some of these companies a visit. Also come and see Control Engineering in the Cahners Business Information booth (Hall 8, stand E27).

North of the border

Not to forget our friends ‘north of the border,’ here are two Canadian exhibitors also within the reporting ‘beats’ of Control Engineering magazine.

Famic Technologies 2000 (St. Laurent, Quebec, Canada; www.famictech.com ), a software products supplier, will be located in the Factory Automation sector in Hall 6. Power Measurement Ltd. (Saanichton, BC, Canada; www.powermeasurement.com ), a developer of power management technology products, will exhibit in the Energy sector in Hall 13.

For information about visiting or exhibiting at Hannover Fair, contact Hannover Fairs USA Inc. (Princeton, N.J.) at www.hfusa.com or Deutsche Messe AG (Hannover, Germany) at www.hannovermesse.de .

Control Engineering Daily News Desk
Frank J. Bartos, executive editor
fbartos@cahners.com

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