Rockwell buys Weidmüller’s North American sales operations

Milwaukee, WI— Rockwell Automation Inc. announced April 2 that it’s acquiring Weidmüller Holding AG ‘s (Detmold, Germany) sales operations in North America. These assets include about 170 employees in Richmond, VA; Markham, Ontario, Canada; and Puebla, Mexico.

Rockwell adds that its multi-dimensional strategic alliance with Weidmüller also includes a series of relationships that will enhance Rockwell’s position as a leader in providing IEC connection products. The alliance consists of: a master brand label agreement; a technology/design exchange; joint product development; as well as acquisition of Weidmüller’s sales force.

Rockwell reports that connection products play a key role in linking various factory automation devices, and represent an increasing percentage of total system value. This latest alliance broad-ens Rockwell’s access to leading products and technology, increasing its global scale, which is important to growing sales in its components business.

“This alliance is a key step forward in the growth strategy of our components business,” says Ted Crandall, Rockwell’s senior vp. “Very quickly, we are better able to help customers in North America gain access to this leading technology. Also, through this alliance with Weidmüller, we will have the ability to integrate contemporary connection technology on a global scale.”

Thomas Hagen, Weidmüller’s president and ceo, adds that, “This strategic partnership enables us to increase the growth potential in the North American market. With Rockwell Automation as a strong partner, Weidmüller gains strength in the market, and achieves the Weidmüller vision of setting standards.”

Control Engineering Daily News DeskJim Montague, news editorjmontague@reedbusiness.com

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