Niche Statement

12/30/2002




Niche Statement


Control Engineering's
mission is to be the voice of the global control, instrumentation, and automation marketplace, providing more total information on technology, products, news, and trends in print and online, than any other source.

Market Coverage

 

Control Engineering, Control Engineering Online, and Control Engineering Europe cover the $130 billion worldwide automation market. Control Engineering reaches more than 45,700 plant sites in North America, providing greater proven distribution than any other publication. Control Engineering is the only magazine with unit audit coverage in North America.

Control & Automation Buyers

 

Control Engineering reaches more than 88,000 subscribers, providing 100% buying authority of control system design engineers throughout North America. The typical reader of Control Engineering supervises a department that spends over $1.4 million per year on automation products and services. By covering 45,700 plants, Control Engineering delivers a total buying power of over $40 billion, or better than 88% of the North American automation market.

Must-Have Information

 

Control Engineering is the authoritative voice in the global and instrumentation marketplace, providing the right balance of print and online editorial devoted to technical features, new products, breaking news, and trends in control technology than any other source in the field. 85% of Control Engineering magazine is staff written, more than any other magazine in the field. We believe this dedicated balance provides unbiased, fair editorial coverage of technology, products, and companies.

Preferred & Best-Read Brands

 

Control Engineering, Control Engineering Europe , and Control Engineering Online are the best-read, most-preferred and most useful information sources dedicated to the automation market. For twenty continuous years, magazine preference studies have documented Control Engineering's leadership position. Today, with Control Engineering Online , ( www.controleng.com ), and Control Engineering Europe , automation specialists are using more of our sources to link to must-have information on products, news, and technology throughout the world.

Worldwide Response

 

Control Engineering can provide more inquiries and links from advertising and editorial than any other source worldwide.

The Automation Suppliers #1 Choice

 

As the undisputed leader since 1980, Control Engineering carries more advertising, more exclusive advertising, more advertisers, and more new advertisers than any other source covering control, instrumentation, and automation system engineers.



Control Engineering Buyer's Guide/Integrator Guide www.controleng.com CE Europe
Editorial Calendar Print Ad Rates & Specs Online Ad Rates & Specs
CE Editorial Staff CE Sales Staff CE Europe Staff






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