Maximize the impact

Everyone wants the most bang for the buck; the highest return on investment; and the maximum impact for any effort. Doing that for customers inside and beyond our organizations requires understanding customer needs, in all interactions. A former customer has joined Control Engineering as publisher, providing an insider's perspective to help our global team of experts optimize Control Engineerin...

By Mark T. Hoske March 1, 2003

Everyone wants the most bang for the buck; the highest return on investment; and the maximum impact for any effort. Doing that for customers inside and beyond our organizations requires understanding customer needs, in all interactions.

A former customer has joined Control Engineering as publisher, providing an insider’s perspective to help our global team of experts optimize Control Engineering for you-and for your team of experts. Michelle Tegtman provides excellent perspective into the needs of readers.

Ms. Tegtman, formerly director of corporate communications at PTC (Needham, MA), a manufacturing software solutions company, also was with Intellution (Foxborough, MA), and Nematron (Ann Arbor, MI). Ms. Tegtman has worked extensively in the automotive, aerospace, electronic and consumer packaged goods industries in delivering the control engineer’s message.

”In today’s competitive marketplace maximizing every dollar invested, every minute spent, and every project undertaken is imperative to be productive,” she says.

”We understand that you, our readers, are under severe resource constraints and are being asked to do more with less. That is why we will continue to improve delivery of the highest-quality and most-needed information to you, how and when you need it. I promise that your chosen information provider, Control Engineering, will help lead you through the quickly moving manufacturing environment. I’m excited to work with you in this role,” she says.

Ms. Tegtman invites input on Control Engineering at mtegtman@reedbusiness.com , or 630/288-8585. (‘Meet’ Ms. Tegtman, in News , in this issue.)

Control Engineering offers more than a dozen distinct information offerings (see table), and has renewed its dedication to Control Engineering Europe , in cooperation with IML Group plc (Kent, U.K.), and Michael Babb, editor Control Engineering Europe. Both Control Engineering and Control Engineering Europe will, along with other Reed Business Information publications, feed resources into the globally respected Control Engineering Online , at www.controleng.com .

To connect with the Control Engineering team and see a sampling of the resources, power, and impact Reed Elsevier can bring to your organization, go to www.controleng.com/mediainfo .

-Mark T. Hoske, Editor-in-Chief MHoske@cfemedia.com

Control Engineering Resources

In this issue: Control system security, analyzers, Hannover Fair, recorders, and more.

North American edition, 88,000 subscribers, monthly; numerous topical supplements.

Control Engineering Europe, 25,000 subscribers, six issues/year.

Control Engineering Online (See p. 75.)

E-mail newsletters: targeted, trusted content.

Purchasing study; custom research capabilities.

Technology webcasts and integrated custom publishing solutions.

Process Instrumentation & Control supplement.

Buyer’s Guide online and in print.

Automation Integrator Guide in print and search 1,000 listings eight ways online.

Product & Literature Showcase.

Ad cards: mailed, e-mailed, and online.

Product Marts and Classifieds.

E-mail and direct-mail lists through

Custom publishing, reprint services, direct marketing, databases, and demographics.

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