Pat Lafferty is currently the marketing copywriter for Real Time Automation Inc. He spent the last three decades in the marketing field creating every conceivable form of marketing communication, from two-word billboards and 140-character tweets to 600-page websites and 20,000-word whitepapers. He oversaw the development of comprehensive, multi-channel marketing campaigns for small retail shops and large corporations, conceiving concepts and creating messaging as well as writing, editing and proofing final copy. He also has had two novels and a few dozen short stories published and has a handful of other projects underway.
While developing stronger onboarding and new employee training programs can be a substantial investment, not doing so might cost companies even more.