Cloud-based SaaS contact platform launched
CFE Media’s ContactStream is a software as a service (SaaS) cloud-based delivery platform that provides engineering contacts who buy or specify products at all stages of the sales cycle.
Through prequalification, ContactStream provides current and relevant contact data such as name, company, title, phone and email address to the marketer. The prequalification process also provides information designed to position the contact in a specific stage of the buying journey while identifying vendor preferences and preferred product characteristic ratings.
“This is exactly the type of purchasing intent information that our customers have been looking to acquire,” said CFE Media CEO Steve Rourke. “Marketers can now use a simple online interface to identify and download contacts that can be used by their marketing automation systems to generate marketing qualified leads (MQL) and sales qualified leads (SQL).”
Comprised of over 13,500 contacts within the vertical industries and markets serviced by CFE Media, ContactStream’s interface that allows the marketer to refine and segment a purchase intent search based on product category, purchase time frame, buying stage, industry and other relevant criteria. Contacts can be directly imported into a marketing automation system or a client relationship management system. Contacts can also be exported into local Microsoft Excel or .csv files for specific feeds, searches and applications.
ContactStream is also designed to work in tandem with CFE Media’s ContentStream, a cloud-based platform designed to provide relevant engineer-centric content. The two services together are designed to help address a marketer’s need for more qualified contacts to go into the sales funnel and the content needed to move the contacts through the funnel.
– Edited from a CFE Media press release. Learn more about ContactStream.