Who is the Control Engineer?
Highly educated Experienced engineers Supervise buying teams Decision makers Subscriber titles Located through industry Large companies Need information
Highly educated**
Degrees in:
Electrical Engineering
46%
Mechanical Engineering
22%
Chemical Engineering
7%
Other
11%
76% of our readers are college graduates
28% have advanced degrees or attended grad school
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
85% are experienced engineers
Circulation
Engineers
74,908
Managers
7,311
Operations/Maintenance
5,303
Source: June 2001 BPA Statement
Typical readers have 21 years work experience, 12 years with their present employers, and 9 people reporting to them.
Supervise buying teams**
The typical Control Engineering reader supervises 9 people. Department spending averages $1.4 million per year for instrumentation, controls, and automation products and services.
On average 24% of the department expenditures go to services
60% of readers work with systems integrators
In the next two years, 74% of our readers will spend the same or increase department spending.
Increase
30%
Decrease
4%
Not sure
22%
Stay about the same
44%
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
Decision makers
100% of Control Engineering subscribers recommend, specify, and buy control products
Process & discrete sensors
74%
Programmable logic controllers
63%
Controllers & regulators
62%
Test, calibration & analysis equiment
62%
Motors & drives
62%
Software
62%
Relays, switches, timers
61%
Power systems
59%
Computers
59%
Enclosure & consoles
59%
Valves & actuators
54%
Control systems
54%
Source: June 2001 BPA Statement
Subscriber titles Include:
Control Engineer
System Design Engineer
Production Engineer
System Integrator
Production Design Engineer
Operations or Maintenance Engineer
General/Corporate Management
Source: June 2001 BPA Statement
Control Engineering Subscribers are:
Located throughout the industry
Process
Hybrid
Discrete
Refining
Food & beverage
Automotive
Petrochemical
Pharmaceuticals
Aerospace
Chemical
Paper products
Appliances
Pulp & paper
Semiconductor
Electrical/electronics
Electric utilities
OEM
45% Process Industries (includes utilities and consultants) 55% Discrete parts manufacturing and OEM
Employed by large companies
:65% of Control Engineering circulation is delivered to large companies
Plant Size by Number of Employees
# of Subscribers
100-249
16,354
250-499
13,303
500-999
10,274
1,000+
17,422
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
Control Engineering subscribers need information
Control Engineering ‘s readers request information by:
Mailing free postcard
70%
Calling manufacturer
66%
Internet
62%
Faxing manufacturer
19%
Writing to manufacturer
4%
The readers’ primary request methods are:
Mail free postcard
38%
Internet
32%
Call manufacturer
30%
Fax to manufacturer
1%
Our readers use the following sources
Trade magazine ads
78%
Trade magazine articles
78%
Internet
71%
Sales visits
54%
Trade shows
51%
Direct mail
39%
Most important source of information
Internet
24%
Trade magazine ads
23%
Trade magazine articles
18%
Sales visits
14%
**Reader Data, Control Engineering North American Reader Profile Study. June 2000
Control Engineering Buyer’s Guide/Integrator Guide www.controleng.com CE Europe Editorial Calendar Print Ad Rates & Specs Online Ad Rates & Specs CE Editorial Staff CE Sales Staff CE Europe Staff
